For his final single from the Bloom era, Troye goes to the beach. Rosy tints, hyper-saturation and 80s aesthetics are on the menu for Lucky Strike as opening shots of fun beach summer vibes contrast melancholic synths. Soon we learn that this narrative will be a love story. However, whether this love is just a fantasy is yet to be determined. […]
As Troye’s artistry evolves, we see increasing use of common motifs and techniques, such as use of flashback as narrative form and singing over the shoulders of anonymous male torsos (this one comes up a lot). We also see a further lean towards the adoption of explicitly queer aethetics peek its way into these early music videos. In part 1, we’re tracking his music videography from 2014-18 as he turns from YouTuber who does music to pop star who used to be a YouTuber. As you’ll see, it’s quite the transformation. […]